Intermediate Level
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2 Videos, 1 Audio, 1 Notebook
ABOUT US: At Noughty, we're committed to delivering results without any unnecessary complications. Whether it's refreshing your curls daily, indulging in a deep treatment mask for 20 minutes, or embarking on a long-term journey to achieve happy, healthy hair and skin, we're here to simplify the process for you.
FOUNDING STORY: Noughty was established in 2016 by long-time friends Rachel and Lorna, who have been inseparable for over two decades, reminiscing about sun-in highlights, regrettable perms, and frizzy fringes, the epitome of hairstyle aspirations back in the day. Both individuals grew to become experts in the beauty industry, working for some of the most beloved natural brands worldwide. Fueled by their passion and expertise, they were inspired to create an accessible naturals brand focused on high-performance products. Thus, Noughty was born.
Recognising that the world of natural products can be bewildering (and somewhat unexciting), their aim was to keep Noughty straightforward, transparent, and aesthetically pleasing on your bathroom shelf. Every Noughty product is grounded in the science of plant power, and we strive to provide open and transparent information about the science, ingredients, and formulation choices that drive product performance.
NOUGHTY MAGIC: The Formulation Team: The enchantment of Noughty lies within its ingredients. Behind every decision stands a remarkable team whose knowledge and passion contribute to the creation of Noughty products. This is where The Beauty Botanist, Jennifer Hirsch, steps in. With Jen's extensive plant expertise and the natural product specialists in our laboratories, we meticulously consider ingredient efficacy at every stage to provide you with the best performance and Noughty experience.
SUSTAINABILITY: What We Do: We firmly believe that beauty should not come at the expense of the planet. While we strive to bring you joy and confidence through Noughty products, our core values always prioritise responsible, ethical sourcing, and sustainability.
In the words of Aretha, it all comes down to a little R-E-S-P-E-C-T—for people, animals, and the planet. Noughty is committed to responsible sourcing through ethical farming, making sustainable packaging choices, and, when necessary, incorporating synthetic ingredients to preserve natural resources.
LEAPING BUNNY APPROVED: Noughty firmly stands against animal cruelty in the beauty industry. We take pride in being Leaping Bunny approved. As a global program, Leaping Bunny enforces cruelty-free standards that surpass legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny program—the internationally recognised gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and actively monitor our suppliers to ensure ongoing adherence to the Leaping Bunny criteria. Our supplier monitoring system is independently audited to maintain our commitment to animal welfare.
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