Intermediate Level
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Established in 2021, OMHU is a Danish-inspired knitwear brand that values functionality, comfort, and refined design. With its roots in Denmark and production based in the UK, OMHU meticulously crafts enduring garments that become essential pieces in any wardrobe.
The visionary behind the brand is Danish founder, Lin Routhe. With a background in fashion and training from the esteemed Royal Danish Academy of Design, Lin gained invaluable experience working in renowned fashion houses in New York and London before embarking on her own venture. Drawing from her diverse expertise, OMHU knitwear embodies a clear design philosophy—clean lines, striking simplicity, versatile silhouettes, and solid hues enhanced by contemporary cuts and thoughtful accents. Each item in the collection pays homage to Lin's homeland, as they are named after Danish islands.
OMHU utilizes sustainable materials such as Icelandic, Italian, and British wool, chosen for their biodegradable nature, minimal environmental impact, and their ability to provide a balance of durability and softness. The brand's entire collection is produced in a small UK-based factory, using yarn that is cruelty-free and sourced without mulesing. Furthermore, OMHU ensures fair wages are paid throughout its supply chain, reflecting its commitment to supporting the livelihoods of those involved.
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