Intermediate Level
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Maison SL stands as a distinguished purveyor of luxury lingerie and swimwear, nestled in the vibrant neighbourhood of Notting Hill, London. We pride ourselves on offering a meticulously curated selection that comprises over two dozen esteemed European and UK brands, all while providing specialised online fitting and styling guidance.
Our mission is to cater to women of diverse ages, body shapes, and sizes, ranging from cup size A to plus size K. Founder Susana Lorena brings over two decades of experience, having previously worked with prestigious names like Rigby & Peller, Eres, and La Perla. She manages the boutique alongside her sister, Laura, and their charming Bengal cat, Tiga, fostering a welcoming and personable shopping experience. Moreover, we extend our warm embrace virtually, offering fitting and styling consultations via Facetime and Zoom to our online clientele across the UK and abroad.
Maison SL proudly holds the distinction of being the sole independent multi-brand lingerie boutique in central London. Our extensive inventory encompasses a wide spectrum, from everyday practical undergarments to opulent designer lingerie. Explore our collection, which includes bralettes, t-shirt and balcony bras, bridal lingerie, maternity and nursing bras, Italian hosiery and designer tights, British and French silks and camisoles, along with an array of nightwear and designer swimwear. Some of the renowned brands we carry include:
- Aubade
- Maison Lejaby
- Lise Charmel
- Marie Jo
- ID Sarrieri
- Cosabella
- Empreinte
- Andres Sarda
- Fleur of England
- Wacoal
- Prima Donna
- Valery
- Marjolaine
- Trasparenze
- Parasol Rose
- Maryan Mehlhorn
- Watercult
- Gottex
- Banana Moon
- Nicole Olivier
Maison SL's reputation for quality and service has garnered widespread acclaim, earning accolades from both the media and influencers. Notable endorsements include:
- Alexandra Shulman, former Vogue Editor-in-Chief, hails Susana Lorena as the "bra whisperer" in the Daily Mail, highlighting her remarkable ability to find the perfect bra.
- Chloe Street, Fashion Editor of the Evening Standard, lauds Maison SL as "every Notting Hill girl’s best kept secret," emphasising Susana's expertise in catering to diverse body shapes.
- Rosie Green, in a Telegraph article, recognises Susana as "a genius at finding flattering underwear."
At Maison SL, our commitment to you goes beyond the purchase. Our dedicated team possesses profound knowledge of body morphology, ensuring that we guide you toward styles that complement your unique shape and colours that enhance your skin tone. We maintain open lines of communication through email, phone, text, and WhatsApp, offering personalised advice and updates on new arrivals. Our willingness to order specific items for customers sets us apart, accompanied by free standard delivery within the UK and most international destinations. For those in a hurry, we offer expedited courier delivery.
We recognise the significance of sustainability to our customers. Many prefer ethical brands, and Maison SL proudly stocks lingerie crafted from sustainable materials and swimwear brands made from recycled polyamide. Furthermore, we host an annual Bra Amnesty initiative, encouraging bra recycling to benefit Against Breast Cancer, a charity dedicated to secondary breast cancer research. This initiative not only prevents bras from ending up in landfills but also makes them accessible at affordable prices in countries where they are typically expensive.
Maison SL is committed to offering an unparalleled shopping experience that combines luxury, expertise, and sustainability.
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